My brother and I had recently been noting the popularity of helicopter art on band shirts and other clothing items of our current thrift store generation. So when the two of us saw the independent film, Napoleon Dynamite, the presence of such an item was not a surprise. Research into the t-shirt that actor John Heder wore lead me to noridershirts.com and its owner, Randall Sowa.
STAR VALLEY ‘82
By: Randall Sowa
In 1981, Sowa and a fellow employee of Air Service International began work on Norider Helicopter shirts. Screened at a friend’s house, and dried in his mother’s back yard, these shirts were soon being sold independently in Star Valley, Wyoming just in time for the summer seismic contract season of 1982. It was modern folk art, and the young changing culture of the Eighties snapped it up as their own. In part one, Sowa recalls the origin of the Juggies and what exactly it took to be one of America’s pioneers.
In the oil and gas exploration business, aka “seismic”, the prospectors are known as Juggies. This name deriving from the geophones, or “Jugs”, that they spike into the earth with. “Portable” jobs can not be accessed by four wheel drive vehicles so the helicopter industry becomes the prospector’s pack mule. With that connection, a difficult earth-bound job is given a high octane shot of fun. Let the hovering begin.
Being a Juggie in Star Valley, Wyoming during the 1980’s was nothing less than knowing, without a doubt, that you were working in the belly of the seismic beast, sharing in a historic time and place with dozens of other crews and hundreds upon hundreds of hard-core, uphill lugging, dynamite sniffing, half crazed nature freaks with a passion for most things loud, dangerous, and beyond convention. These guys rode helicopters to work each day. In the mountains, the LZ’s are not plentiful. The winds forever changing and blowing up your ass when you could honestly use a little headwind, and the odds of cheating death are definitely in the favor of the dealer.
The thrill of the Juggies dangerous choice of summer employment was notarized by the fact that they were getting paid to work outdoors in some of the most inhospitable terrain along the Western Overthrust. Where they neck-rolled 90 pound cable on 60 degree slopes, enduring the elements from dark-thirty to dark-thirty every day that was suitable for flying. They played with explosives and prima-cord, challenging the afternoon thunderstorms. They boarded helicopters by leaping from boulders in river canyons to the skid, a maneuver called a “toe-in”. They slept on the rocks, waiting on temperamental computer malfunctions in the Doghouse. In the course of a few weeks each would either bond an adventurous respect for their pilot’s abilities, or be placed with a driver who didn’t jive with the chemistry of the day and spend the contract being more scared than thrilled. The characters came from all walks of American life.
Maggot John
Maggot John lived in a converted post office delivery truck, complete with the steering wheel on the English side. He took his name from a notorious Missoula, Montana rugby team of which he was a lifetime member. He generally slept in the National Forest down along the Snake, a few miles outside of town.
Myc
The ex-marine helicopter mechanic slept with his dog, Bogart, in the back of a 1972 Chevy Blazer, calling it the mobile doghouse. Bogart was born in Iran and had traveled in the Blazer from New England, to Central America, and all the way North into Canada, with stints on the West Coast of California and the desert of Arizona. He was a road dog and the ex-marine driver was a road scholar.
Ed The Surveyor
Ed the surveyor, and his four man crew, were from Conrad, Montana. A lively, good-natured, and hard partying group who knew each other well. Hell, they knew each other’s parents, grandparents, and entire history all the way back to the days of covered wagons and pioneers. Needless to say, Conrad is a small place. They were comfortable with one another, their habits, their predictabilities, and the simple fact that each day’s adventure usually delivered them to a local town bar shortly after dark. They seemed to be on a perpetual post-high school field trip. It was the days of cassette tapes and Ed always had tunes in his 1970 Mercury Marquis. Due to the Marquis’ weight (nearly that of the Seventh Fleet), and her well-worn shock absorbers, the car was known by all whom she transported as “Scrape”. Scrape had a great selection of tunes that spread a non-traditional music culture across the High Plains of John Wayne’s wild west. Due to an unfortunate alcohol addiction from a young age, Ed would often be late for 7 AM “office call”. But his buddies didn’t mind, this was a part of knowing Ed. Fortunately, everyone lived in the same old hotel along the main drag and pulling Ed from his warm covers was what buddies did.
Mike
Mike was a large, young, and happy Irishman who had an addictive smile and a deep love for his cocker spaniel puppy. He liked rum with a splash of Coca Cola as well, but not nearly as much as his dog. One particular morning the cocker spaniel jumped from the first floor roof of a hotel because she saw Mike walking towards town without her. The love was reciprocal. The two were like Burns and Allen.
Packy
Packy was a Visalia, California native. A second generation misplaced Okie thanks to the great depression of 1929. Packy had seen a lot of seismic action and had worked for a basketful of companies but mostly enjoyed screwing with the minds of the French who had a sizeable presence in the oil exploration business. He generally slept in a tent and carried all of his worldly possessions in a 1968 Ford Falcon known as The High Plains Drifter. Like everyone else, Packy enjoyed his music. In his opinion there was nothing better than Neil Young’s “Like A Hurricane” full tilt on headphones, under a star infested Wyoming sky, with his feet near the fire and wrapped in a hard-worn dirty orange down parka. Or Van Morrison nailing “Wild Night”. Pleasures are easy when you live a simple life.
Vic
Vic slept in an empty U-Haul box truck behind the Conoco, where the helicopters roosted each night. He’d lay cable all day, party with buddies at night, then finish the day cooking on a backpacking stove, listening to music the whole way through. The U-Haul was a comfortable home, compared to the often unfavorable Wyoming weather just outside the truck’s aluminum skin. Each morning Vic would roll up the back door of that great orange container, breath in the pre-dawn chill, and try to make the only cafe in town before the first-light rush would hit. The rush at the cafe often depended on the success of the previous night’s partying.
America needed oil and the big boys had government money to go looking for it. Star Valley was one of the hot spots with competing crews ’shooting’ line upon overlapping line, summer after summer, with guarded data dissected and scrutinized by geologists as though it were a National Security Confidential file. Expensive numbers. Seismic companies were of all flavors. Huge outfits like the French CGG, and SPX, all the way down to smaller mom and pop companies like Rocky Mountain Geophysical, which was run by an energetic, sawed off dynamo co-owner named Shorty.
The whole industry was in motion at all times. Forever moving to the end of the line. Moving base camp, new LZ’s each day, new motels, new campgrounds. Living in the city park, behind the bar, or in the motel parking lot. A day off to wash clothes and party in the sunshine was a rare luxury. We worked dawn to dusk. Miss morning call and you are down the road. One strike and you’re out. Guys would show up for morning assignments in all states of ill repair. It seemed, if you were half-cocked, could walk, and see relatively straight then there was never a problem. Notorious Juggie bars like Jeeps in Alpine Junction, Wyoming; Pioneer in Choteau, Montana; Railhead in Montpelier, Idaho; The Mint in Townsend, Montana; or The Rusty Nail in Red Lodge, Montana all had a tolerance for the rowdy and predictably wild nights that summer seismic seasons provided. Every night was a Saturday, and the only trouble was knowing when to realize last call.
A twenty-two man jug crew was average for a portable job. They were tough individuals, mostly in their early twenties, often wiry, industrious, and self sufficient. Since the largest part of their days required dealing with an out-of control production quota, time was of the essence. Sensitive equipment had to be repaired with elk shit and a Swiss Army Knife. The crews faced elements of nature that were forever inventive. Snow, rain, and 80 degree heat all in the same afternoon. Not to mention the wind, and the dangers of crossing the rivers. Or having a chopper pilot dispatch a cable bag from the carousel at the end of a hundred foot longline and watching the orange weighted bastard slide 400 feet down slope, knowing that the next half hour would be hell as you had to mule the bag back to where it started its journey.
At daybreak, if it wasn’t raining or windy, the lucky minority got to fly to the ‘line’. Few things are as breathtaking as lifting off from the morning staging area, whether it be in downtown Afton, Wyoming or from the ‘office’ motel parking lot on the edge of town next to the Raven Drive Inn. All sense of the prior night’s alcohol and sleep abuse were now vaguely recalled as the helicopter rose like a yo-yo on a magical string to the top of the first ridge for a view as unbelievable as yesterday’s unbelievable view. The feeling of being in those canyons, cheating the ever changing winds, and hovering on a thread day in and day out enforced a bond on each seismic crew that surpassed anything an employer could ever mandate.
Crews that were comfortable with their pilot often requested, and were given, some of the best rotor rides that Shell or Texaco money could buy. A hard driven crew never lacked testosterone, opinion, or attitudes, but an able mountain longline pilot could hush a load of passengers, so that humility and respect of the fearful edge is all that could be heard in anyone’s headset. Silence swallowed in gasps. Silence being the whine from the transmission, the whop from the main blades, the insidious roar of a turbine, and the constant motion of the lateral vibration. Their hearts were alive and pounding blood from toe to temple. And then someone would break squelch over the intercom and say, “Bitchin’, righteously bitchin’.”
The long low angles of morning sun would strafe from ridge to ridge, leaving the dark green shadows of deep canyons cold and damp until the mid-day sun would force steam from the mossy deadfall. The view from those heights seemed to stretch all the way into Colorado. Then the machine would drop down into the forest to a hover hole where the dream portion of the day would end.
Front crew laying out new cable, phones and sticks; head linesman troubleshooting two miles of evolving cables; powdermen stringing prima-cord and placing dynamite; shooters making the shot ‘hot’ and then violating the earthly quiet with a 90 pound blast that would thunder through the backcountry, ricocheting from ridge to ridge, trying to find a way out of the canyon and down some river valley to finally dissipate in a fifth generation farmers alfalfa field. There’s the backcrew picking up the equipment, loading it in bags while the runner carries them all to one location. He would then call the chopper in to fly it all forward on a 12 hook carousel. And then there’s the trashman, cleaning up the un-natural debris of destruction as the observer orchestrates the production from the recorder or “doghouse”.
The small western towns were bristling. Rock City, Wyoming became Rocket City and was forever changed by the onslaught of oil and gas. Its traditional valued lifestyle busted at the seams as the wild west came alive within its streets. There were interminable fistfights, shootings, lack of housing, lack of water, dirty politics, topless clubs, abundant drug trafficking and lots of money rolling in. I must not forget to mention Gillette, Wyoming; or the tiny town of Kemmerer, Wyoming, with its two motels and 30 knot constant winds; Big Pine; Pinedale; and Smoot with its sole campground at the base of an awesome mountain over-run for the entire summer by young men and a few women all working on seismic crews. There were mostly tents but, not uncommonly, there were a few individuals who would dump a camper off the back of a pickup and plug in a power cord, a water hose and build a fire ring in front of the door for when company came to party. Which was fairly constant and always after dark and being in Wyoming there would generally be fireworks involved.
There was one individual, in fact, who was mentioned in a Rolling Stone article of the day. He bought an entire bedroom and living room of furnishings in Rock City, hauled it out to the prairie near the rig on which he was employed and set it around on the open ground and lived there until it was time in the Fall for the snow to blow and college to begin. He drove off and left the wretched mess to the prairie dogs and antelope, never thinking twice that the whole idea might be just a little odd.
A young man, hard-working as a basic bust-ass laborer, could easily clear 50 thousand 1980 dollars a season. That is if drugs didn’t complicated the equation. Juggies themselves were a basic cross section of young post-Disco America who didn’t work on rigs and, therefore, generally made minimum wage. The Seattle Grunge era had begun, English Punk was on the charts and ‘alternative’ was the young non-status quo. The Sex Pistols, The Ramones, Misfits, The Clash, Iggy Pop and similar groups came out of the basements and into a quasi-mainstream listening audience. Stevie Ray Vaughn was re-defining East Texas Blues to a generation that didn’t listen to John Mayal or Eric Clapton.
And these guys, hauling dynamite from the Moab desert mesas and canyons up the spine of the Rocky Mountains all the way to Pole Bridge, Montana were a microcosm of this change in societal attitudes. A mix of individuals as diverse as the layers of the Grand Canyon, joined in a non-organized brotherhood of impossible living and working conditions, coaxed by a few incentives in the form of ’shot bonus’, per diem, and the radical fact that they were active and equal participants in some of the least regulated and most thrilling helicopter operations that have ever existed on the North American Continent. A time and place where a soaking wet bone tired ex-city dweller from Minneapolis could end the day’s work with a hammerhead stall over the A&W Root Beer Stand. Or a pair of Bell Long Ranger Helicopters could blow out of Townsend, Montana in tandem formation just above the deck of the main drag, as the local Highway Patrolman jots down their tail numbers. The guys flying always got the loudest last laugh.
Randall Sowa is the founder of NoRiderShirts.com and a former Juggie. This is what he has to say about his online store:
“Throughout the 1980’s NORIDER Shirts serviced helicopters on various seismic campaigns up and down the Rocky Mountains, and in 1982 began selling original limited helicopter silkscreen shirts from the back of a 1500 gallon, F-600 Jet-A fuel tanker. This collection of shirt-art was an instant hit with the Juggies, especially on payday. And by a stroke of inconceivable fate with the instant popularity of the movie, Napoleon Dynamite, this screen collection of vintage art has been pulled from obscurity and onto the backs of helicopter aficionados and young movie junkies from New York to San Diego. The address is noridershirts.com. The Internet has replaced the F-600 tanker. Go figure.”